ESPN's Joe Schad reported this morning that Mountain West Conference commissioner Craig Thompson may let BYU have their own TV network. The Texas-Sized Bluff may have paid off for the Cougars. Even it it was not a bluff, if the end result is BYU staying in the MWC and has the opportunity to broadcast on BYUTV in HD across the country (something The Mtn can't do) they end up with the best case scenario.
I would imagine that if such a deal were reached BYU would be able to keep a large sum, if not all, of the TV revenue generated throught BYUTV.