2 weeks after announcing that the BYU Football team will honor Lavell Edwards with a uniform patch in 2017, Athletic Director Tom Holmoe announced that BYU will sell Lavell Edwards themed merchandise beginning in August. Holmoe made the announcement via his twitter account Thursday afternoon.
Coug Nation will begin seeing LaVell logo'd products in early August. Licensed merchandise will include patches, shirts and hats in retail.— Tom Holmoe (@TomHolmoe) July 6, 2017
A portion of the proceeds will also go to one of Lavell’s favorite charities, Boys & Girls Club of Utah County.
Royalties for LaVell Logo'd products will be shared with BYU and one of LaVell's favorite charity - Boys & Girls Clubs of Utah County.— Tom Holmoe (@TomHolmoe) July 6, 2017
It is unclear exactly what the merchandise will look like, but fans may have got a sneak peek in the past couple weeks.
BYU student Russell Nam Pham put together a mockup with the jersey patch on a royal blue Nike hat and tweeted the following to Holmoe:
It appears that Russell’s tweet got Tom and other BYU decision makers thinking, as Holmoe later quote tweeted Russell’s tweet and hinted at a future announcement:
Cougs, Working on your dreams. Will have some info shortly... https://t.co/mUbLw1FSjN— Tom Holmoe (@TomHolmoe) June 30, 2017
Tom Holmoe has always listened to fans, and this announcement is just another example of how well Holmoe listens to and acts on what fans want. Merchandise is sure to sell quick as BYU fans will honor one of the best and most influential coaches in college football history.