BYU Football Announces NIL Deal with Built Bar

You may have seen the famous (infamous?) eyeballs making their rounds through the BYU twitter community Thursday morning. Well, those were in reference to a new agreement BYU struck with Built Brands.

The new deal will financially compensate all players, including tuition costs for walk on players. From BYU’s official release:

“Built’s individual multi-year NIL agreements with BYU players include compensation to all members of the team, including compensation to all walk-on players in the amount comparable to the costs of tuition for the academic year... All players entering into the NIL agreement will wear Built branding on their practice helmets and participate in experiential events for Built. In addition, walk-on players will provide additional social media and experience promotions for Built as part of their agreements.”

The video below is when BYU players were told the news.

This is big news for BYU’s program and for all players. All walk-on players can have their tuition paid for and scholarship players will get some extra cash. Walk-ons have played a role under Kalani Sitake, think Dax Milne, and now they will have the opportunity to come to BYU without paying tuition. Scholarship players will essentially get double tuition.

Built Brands is a manufacturer of energy and protein products based locally in Utah. Having BYU fans in charge of successful companies is already paying off.